Informal education: Learning Mandarin to improve tourism in India

China is the largest market for foreign visitors, with more than 100 million people visiting the world annually. According to a report released by the online Chinese travel agency C trip, the number of Chinese trips to India increased significantly during the first three quarters of 2019, making India a popular destination for Chinese tourists.

Compared to traditional foreign tourist destinations, India was the destination for most Chinese in 2019. There has been seen a more than 40% increase in package tour reservations during the year 2019.

Indian tourism products continued to grow after tourists introduced various travel proposals and products capable of creating Buddhist pilgrimages, celebrating the Hindu Spring Festival, and visiting places for Chinese films. According to the Indian Embassy in Beijing, e-visa guidelines for Chinese nationals have been relaxed since October, including lower visa fees and extended validity. The new guidelines will benefit hundreds of thousands of people and encourage Chinese travelers to visit India. Under the new policy, Chinese citizens will only have to pay $ 80 for a five-year multiple-entry electronic visa and $25 for a 30-day single-entry visa. In the first three quarters of 2019, Chinese tourists spent an average of 649 Yuan on Indian visas.

This paper will discuss the importance of informal education in terms of learning the Chinese language and the need for more intensive Chinese language studies in our country, especially concerning enhance tourism in India.

Tourism is a broad term used to cover all activities undertaken by visitors or tourists. The tourism sector, therefore, entails all activities that happen and relates, directly or indirectly, to the tourist. The activities include staying in a restaurant or hotel, visiting tourist attraction sites, traveling to different sites across a community or country, and ordering a meal.

Informal education is a generic term that entails the learning which arises from involvement in a community environment. Cultivating foreign languages is related to informal education. It consists of the following prime targets or abilities: oral social communication, oral cross-cultural communication, and verbal translation ability. Foreign language, in this case, will refer to learning the Chinese language. 

There is a saying “The easiest way is not necessarily the best way”. Looking at the Chinese language Indian people often say its scary or it’s very difficult to learn. Several other foreign languages are easier to learn for Indians, but thanks to China’s booming economy which makes it very fascinating and imperative for Indians to enhance tourism in India.

The following are examples of how informal education learning the Chinese language help improve tourism.

Informal education helps attract tourists from all over the world. In today’s tourism world, globalization plays a crucial role. Good communication and relationships between tourists and personnel lead to subsequent development of intercultural conversation. Foreign language knowledge signifies crucial responsibility in developing tourism, especially from tourists from Asia, which is one of the vast and fastest-growing tourism market.

Tourists are attracted to places where exemplary intercultural communication and culture exist. If tourists understand the culture more, they are encouraged to expand more in entertainment, refreshment, and accommodation. The tourism industry consists of broad enterprises and organizations that benefit from activities relating to tourists and guests. It is, therefore, vital to incorporate informal education (Chinese language) to ensure a good relationship with the tourists and guests. The integration of informal education in organizations will help improve tourism in return.

Informal education helps initiate a sense of belongingness to the guests and tourists in a particular setting. Through learning a foreign language, the Chinese language speaker may become an interpreter in the tourism sector. Interpreters help the guests understand the social events taking place and their surrounding environment. The activity makes them more interested in staying longer and paying a visit the next time they return since they feel a sense of belongingness.

Globalization helps tourists and guests find their service providers in their host settings. For instance, many guests and tourists use the internet to plan and schedule their trips by accessing websites and internet search tools -. It is, therefore, essential to integrate a tourism-related organization website with multiple foreign languages (for example, using the Chinese language). The integration will help improve tourism as tourists will help find their hosts more quickly and conveniently.


With the emergence of Japan, South Korea, and China in the 1970s, 1980s, and 1990s, the pre-economic forces have expanded their business footprint in India with large corporations. They took advantage of the new economic liberalization policy of the Government of India. It brings these countries and focuses on the need to learn these languages rather than the major European languages. Since the 21st century belongs to China,  the ability to speak Mandarin allows it to compete effectively in the future global economy.

Therefore, It is essential to find a mutual language between tourists and hosts to meet the utmost hospitality and tourism. The tourism economy rises when workers establish the fluent usage of two or more languages. The mastering of the Chinese language in the tourism industry grants an organization with a competitive advantage among its competitors. However, it is the role of the frontline workers to have the urge to learn and practicing foreign languages as they are in constant contact more often with tourists or guests. 

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